Straight Answers.

Fully AI-generated — that is the entire model, not a caveat. Every image is original production made to your brief, not stock and not a real shoot.

Practically, that means no model fees, no studio booking, no shoot-day logistics, and a level of creative control a traditional shoot can't match.

That answer stays deliberately open. You're licensing production and a face built for your category — not a public figure with a backstory to verify.

We're clear about the work. We stay ambiguous about the character. That's by design, not a dodge.

Yes. Every package starts from your brief, not a template. Wardrobe, environment, mood, and styling are art-directed to your brand — none of it is pulled from a stock library.

Yes. Tell us your category and aesthetic direction and we'll recommend the strongest fit from the active roster — or request a specific persona directly if you already have one in mind.

Zuri is our studio ambassador and isn't available for client work. If none of our client faces fits, we can cast a new face to your brief. A new face is scoped and quoted separately.

Tell us the scope — a single hero shot, a launch, or an ongoing content need — and we'll match you to a package. We qualify before we quote, not the other way round.

Pricing is set where it is for a reason. If budget is a genuine constraint, we'll right-size the scope rather than discount the package — a smaller package that's fully usable beats a discounted one that isn't.

Rush means delivery faster than the published minimum after the brief, source assets, copy and approvals are complete. One working day for The Portrait or two working days for The Edit is +30%; Campaign I–IV require a feasibility review and separate quote.

Extra look — one additional outfit-and-styling combination beyond the package scope, $125 / GHS 1,500.

Additional revision — one consolidated round beyond the included one, $50 / GHS 600 per image or $100 / GHS 1,200 per video.

The studio retains ownership of all generated content. You receive a license to use it within the agreed scope — the same model as commercial photography licensing, not a transfer of copyright.

Minor edits such as cropping, retouching, and logo placement are always permitted. Face-swapping, significant alteration, or use outside the licensed scope is not.

From Campaign I upward, yes — paid advertising use is included in the license. The Portrait and The Edit cover organic social use only.

Product packaging (labels, hang-tags, inserts) — $200 / GHS 2,400.

Out-of-home (billboards, transit, event signage) — $200 / GHS 2,400.

Broadcast and video (TV, cinema, streaming) — quoted per brief.

Print editorial (magazine, press, catalogue) — quoted per brief.

Category Exclusivity — $750 / GHS 9,000 per 6 months. She won't appear for any direct competitor in your defined category during the period.

Full Exclusivity — $1,500 / GHS 18,000 per 3 months. She's off the market entirely — no brand outside your organisation receives new content with her.

Both are additions to a content package, not standalone purchases.

Renew at the same scope and platforms for roughly 60% of the original license fee. We issue the renewal offer 30 days before expiry, so there is no gap in coverage.

The Portrait: 2–4 working days · The Edit: 3–7 · Campaign I: 5–8 · Campaign II: 7–12 · Campaign III: 10–18 · Campaign IV: 15–25 working days.

The clock starts only when the brief, source assets, approvals and required payment are complete. Client delays or changed approvals reset the delivery clock.

Enquiry → scope and budget qualified → brief confirmed and deposit paid → production → one consolidated revision round → final delivery. Campaign I and above open with a creative direction session before production starts.

One consolidated round is included per package — submitted as a single set of feedback, not piecemeal. Off-brief regenerations are covered; preference changes beyond the original brief are priced separately ($50 / GHS 600 per image or $100 / GHS 1,200 per video).

Both. Campaign III includes 3 short-form videos, Campaign IV includes 6 short-form video ads, and the Content Partnership includes 2 short-form videos per month. Duration, orientation, platform versions, sound and revision limits are confirmed in the approved brief.

The Portrait, The Edit and Campaign I: 50% on confirmation and 50% before final delivery, unless an approved quote states otherwise.

Campaign II–IV: milestone-based — 30% on confirmation, 40% at first delivery and 30% before final delivery.

Content Partnerships are invoiced monthly in advance.

The Portrait and The Edit can be booked with a 50% deposit through Paystack-hosted secure checkout. Paystack supports Visa, Mastercard, and the Ghana mobile-money options it makes available at checkout.

Campaigns, retainers, rush work, licensing, and custom scopes begin with an approved brief and quote. Your bank, card issuer, or mobile-money provider may apply its own currency conversion or transaction charges. Work begins only after payment has been verified.

Deposits are non-refundable once production has begun. Cancelling within 48 hours of signing — before production starts — gets your deposit back minus an admin fee.

Yes — standard practice for unreleased products or embargoed campaigns. We'll sign yours or provide our own. Every pre-production brief is treated as confidential by default, NDA or not.

Yes — based in Accra, working with clients worldwide. Remote collaboration is the default, not a workaround.

Yes. The Content Partnership is $1,850 / GHS 22,200 per month with a three-month minimum, covering up to 8 final images and 2 short-form videos monthly. A flexible month-to-month arrangement is $2,150 / GHS 25,800.

Priority means calendar placement, not unlimited output or automatic emergency delivery. Approved batches normally deliver in 3–7 working days. Unused deliverables do not roll over unless agreed in writing before month-end.

Overages are $250 / GHS 3,000 per additional final image and $500 / GHS 6,000 per additional short-form video. An unscheduled batch required within two working days is rush work at +30% of the affected production block, minimum $150 / GHS 1,800, and remains subject to capacity.

Email bookings@michelardent.studio with your category and a rough sense of scope. Discovery calls are available for projects at Campaign I scope or above.