The Work
What you're actually buying, and why it looks the way it does.
Fully AI-generated — that's the entire model, not a caveat. Every image is original production made to your brief, not stock and not a real shoot.
Practically, that means no model fees, no studio booking, no shoot-day logistics, and a level of creative control a traditional shoot can't match.
That answer stays deliberately open. You're licensing production and a face built for your category — not a public figure with a backstory to verify.
We're clear about the work. We stay ambiguous about the character. That's by design, not a dodge.
Yes. Every package starts from your brief, not a template. Wardrobe, environment, mood, and styling are art-directed to your brand — none of it is pulled from a stock library.
Yes. Tell us your category and aesthetic direction and we'll recommend the strongest fit from the active roster — or request a specific persona directly if you already have one in mind.
Packages & Pricing
Entry point to full campaign. All prices in GHC / USD.
| Package | Delivers | License | Timeline | Price |
|---|---|---|---|---|
| The Portrait | 1 image, 1 look | 6-mo organic social | 3–5 days | GHC 2,100 / $140 |
| The Edit | 3 images, up to 2 looks | 6-mo multi-platform social | 5–8 days | GHC 5,250 / $350 |
| Campaign I | 5 images, up to 3 looks | 12-mo commercial + paid ads | 7–10 days | GHC 9,750 / $650 |
| Campaign II | 10 images, up to 5 looks | 12-mo full commercial | 7–14 days | GHC 17,500 / $1,165 |
| Campaign III | 20 images + 6 videos | 12-mo full commercial, transferable | 7–21 days | GHC 34,500 / $2,300 |
| Content Partnership | 8 images + 2 videos / month | Rolling commercial | Priority | GHC 25,500 / $1,700 mo |
Each package includes one consolidated revision round. Campaign I and above include a creative direction session before production starts.
Tell us the scope — a single hero shot, a launch, an ongoing content need — and we'll match you to a package. We qualify before we quote, not the other way round.
Pricing is set where it is for a reason. If budget is a genuine constraint, we'll right-size the scope rather than discount the package — a smaller package that's fully usable beats a discounted one that isn't.
Rush turnaround — delivery within 72 hours of brief confirmation, +30% on the package fee. Available on The Portrait and The Edit only.
Extra look — one additional outfit-and-styling combination beyond the package scope, GHC 1,500.
Additional revision — one consolidated round beyond the included one, GHC 600 / image · GHC 1,200 / video.
Licensing & Usage
What you own, what you can do with it, and how to lock it down.
The studio retains ownership of all generated content. You receive a license to use it within the agreed scope — the same model as commercial photography licensing, not a transfer of copyright.
Minor edits (cropping, retouching, logo placement) are always permitted. Face-swapping, significant alteration, or use outside the licensed scope is not.
From Campaign I upward, yes — paid advertising use is included in the license. The Portrait and The Edit cover organic social use only.
Those sit outside the standard digital/social license as upgrades:
Product packaging (labels, hang-tags, inserts) — GHC 2,400 / $160
Out-of-home (billboards, transit, event signage) — GHC 2,400 / $160
Broadcast & video (TV, cinema, streaming) — quoted per brief
Print editorial (magazine, press, catalogue) — quoted per brief
Category Exclusivity — GHC 9,000 / $600 per 6 months. She won't appear for any direct competitor in your defined category during the period.
Full Exclusivity — GHC 18,000 / $1,200 per 3 months. She's off the market entirely — no brand outside your organisation receives new content with her, full stop.
Both are additions to a content package, not standalone purchases.
Renew at the same scope and platforms for roughly 60% of the original license fee. We issue the renewal offer 30 days before expiry, so there's no gap in coverage.
Process & Timeline
From brief to final delivery.
The Portrait: 3–5 working days · The Edit & Campaign I: 5–10 working days · Campaign II: 7–14 working days · Campaign III: 7–21 working days.
The clock starts at brief confirmation, not at first enquiry.
Enquiry → scope and budget qualified → brief confirmed and deposit paid → production → one consolidated revision round → final delivery. Campaign I and above open with a creative direction session before production starts.
One consolidated round is included per package — submitted as a single set of feedback, not piecemeal. Off-brief regenerations are covered; preference changes beyond the original brief are priced separately (GHC 600 / image · GHC 1,200 / video).
Both. Video is bundled into Campaign III (6 pieces) and the Content Partnership retainer (2 reels/month). Tell us if you want video scoped into a smaller package — it can usually be arranged.
Payment & Terms
How and when you pay, and what protects both sides.
One-off packages: 50% deposit on confirmation, 50% on final delivery.
Campaign II & III: milestone-based — 30% on confirmation, 40% at first delivery, 30% on final.
Retainers: invoiced monthly, in advance.
Ghana: MTN Mobile Money, Vodafone Cash, AirtelTigo Money.
International: bank transfer, PayPal.
Deposits are non-refundable once production has begun. Cancelling within 48 hours of signing — before production starts — gets your deposit back minus an admin fee.
Yes — standard practice for unreleased products or embargoed campaigns. We'll sign yours or provide our own. Every pre-production brief is treated as confidential by default, NDA or not.
Working Together
Where we work, and how to open a conversation.
Yes — based in Accra, working with clients worldwide. Remote collaboration is the default, not a workaround.
Yes. The Content Partnership retainer covers 8 images and 2 video reels every month, with priority turnaround and a rolling commercial license — built for brands that want a standing content pipeline rather than repeated one-off bookings.
Email bookings@michelardent.studio or reach out via Instagram DM with your category and a rough sense of scope. Discovery calls are available for projects at Campaign I scope or above.